Q4 2020 Performance of Meal Kit and Specialty Food Apps in Australia

As the year 2020 drew to a close, Australians continued to show considerable interest in meal kit and specialty food applications. Sensor Tower's data offers us a glimpse into the performance of the top players in this category during the fourth quarter.

The HelloFresh: Meal Kit Delivery app experienced a fluctuating trend in downloads, starting the quarter with approximately 11 thousand downloads in the last week of September and peaking at nearly 12 thousand in mid-October. However, this was followed by a decline, reaching a low of around 4 thousand downloads towards the end of December. Weekly active users remained strong, beginning with 189 thousand and peaking at 198 thousand in late November, before a slight decrease to 190 thousand by the year's end.

The Vivino: Buy the Right Wine app showed a steady increase in downloads, starting the quarter with about 1 thousand and surging to over 3 thousand in the week leading up to Christmas. The app's revenue also saw an upward trend, with the highest weekly revenue reaching 39 by the third week of December. Active users mirrored this positive trajectory, starting at around 9 thousand and escalating to over 12 thousand by the third week of December, before slightly dropping to 10 thousand in the final week of 2020.

Youfoodz experienced a peak in downloads in mid-October with over 1 thousand, followed by a downward trend to less than 1 thousand by the end of December. The application did not generate revenue during this period, and no data on weekly active users was provided.

Dinnerly: Meal Kit downloads started at 1 thousand in late September and saw a rise to around 1 thousand in mid-October. There was a gradual decrease in downloads throughout the quarter, ending with approximately 1 thousand by the end of December. Active users showed more stability, beginning at nearly 14 thousand and maintaining figures close to this throughout the quarter, finishing at around 14 thousand active users.

Lastly, Marley Spoon began the quarter with just over 1 thousand downloads and experienced a small increase to 1 thousand in mid-October. The trend for downloads declined towards the end of the year, with a slight uptick to 1 thousand in the final week. The weekly active users for Marley Spoon started at 5 thousand and peaked at over 6 thousand in mid-October, before ending the year with approximately 6 thousand active users.

For more detailed insights and analysis, Sensor Tower's platform remains a valuable resource for understanding app performance trends in the delivered meal kits and specialty foods category.